Many companies struggle to find the right approach to SEO. Many companies have operating websites and they have a hard time understanding why they aren’t getting enough organic traffic. They work on SEO for months and give up if nothing happens.
But let’s take a step back and understand how to approach SEO correctly. To achieve an effective SEO strategy, you need to understand the following:
1. What is your company’s value proposition?
2. What problems do they solve for the home?
3. Who is your target audience looking for products/services offered by your company?
4. Which geographic location does your company target?
5. What is the largest online space in your area?
Then perform the following five-step process to optimize your website for search engines.
1. Keyword research
Once this data is mapped, we will do extensive research to understand our search patterns.
By understanding search patterns, you can identify user behavior. This is called SEO market research. Use a combination of Google Keyword Planner, Buzzsumo, and social media channels to understand how people find and consume niche information run by your company.
Through this research process, you can identify the entire search world and users can search Google to find websites.
Once you find a search, work with you to rule out searches that are not relevant to your business.
2. Information architecture
Once filtering is complete, we will develop the information architecture for your website. This step details how to create pages, how those pages are organized on your website, and how your home page connects to leaf pages. This process is very important because it’s the same way Google crawlers traverse your website during indexing. We support the development and design of websites suitable for SEO. The overall purpose of this exercise is to provide information in a way that is useful to users and makes it easier for Google crawlers to index and categorize.
3. SEO on page
When the information architecture is ready, work on optimizing the page. This includes identifying the correct meta tags for the pages and their content.
4. Technical and performance optimization
Then work to improve the technology and performance of your website. This includes adapting your website to the above information architecture. We are also working on optimizing performance so that web page load times are less than 2 seconds. In certain situations, this level of optimization may not be possible. This may be due to the theme of your website or your server. But our main goal is to get as close to 2 seconds as possible.
5. Competitor linkage analysis
In marketing, it’s very important to monitor your competitors in order to understand their strategies and how to improve them. The same principles apply to SEO. We use tools to identify the backlinks of your competitors. This will give you a better understanding of their profile and help with off-page SEO.
6. Off-page SEO
After completing all these steps, work on off-page SEO. Off-page SEO is a key factor in ensuring that key keywords are ranked high in search results. To achieve this, we use a combination of guest blogs and social bookmarks.